TikTok Shop is rolling out major shipping and fulfillment changes for U.S. sellers that affect how orders are labeled, routed, and shipped.
Starting February 25, 2026, TikTok will require sellers to use updated logistics workflows where shipping labels and carrier selection are centrally managed by TikTok. Sellers whose fulfillment setups are not aligned with these requirements may experience shipping disruptions.
This guide explains what’s changing, how TikTok’s updated shipping model works, and what sellers should review ahead of the deadline.
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What Changed on TikTok Shop Shipping
TikTok is discontinuing traditional seller shipping (also known as “bring your own label”) for U.S. local sellers.
Under the new shipping model:
- Shipping labels are generated through TikTok
- Carrier selection is handled by TikTok’s logistics system
- Fulfillment workflows must support TikTok-managed shipping
These changes take effect February 25, 2026.
Why TikTok Updated Its Shipping Model
TikTok’s shipping changes are designed to improve delivery consistency and reduce logistics-related performance issues across the platform.
According to TikTok, the updated approach aims to:
- Centralize carrier selection
- Improve tracking reliability
- Reduce penalties tied to delivery performance
- Simplify claims for lost or damaged packages
As a result, shipping performance is now more directly tied to how fulfillment operations are configured.
Where Fulfillment Setups Commonly Break
Most seller issues stem from misaligned systems, not the policy itself.
Common friction points include:
- Systems that expect warehouses or sellers to generate their own shipping labels
- Legacy WMS or ERP setups not designed for TikTok-managed logistics
- Warehouses unfamiliar with TikTok-specific carrier handoff rules
When fulfillment workflows aren’t compatible, sellers may encounter label generation failures, dispatch delays, or order backlogs.
Avoid fulfillment disruptions caused by misaligned TikTok shipping workflows →
What Is Upgraded TikTok Shipping?
Upgraded TikTok Shipping is TikTok’s U.S. domestic logistics framework.
At a high level:
- TikTok generates shipping labels
- TikTok assigns carriers automatically based on package details and destination
- Sellers may continue using their own warehouses
- Shipping rates are negotiated at the platform level
TikTok also notes that certain delivery and tracking performance metrics are handled differently when orders are dispatched on time using this model.
Collections by TikTok (CBT): Overview and Eligibility
Collections by TikTok (CBT) is an optional, TikTok-managed pickup service available in select U.S. regions.
Key points:
- Door-to-door pickup arranged by TikTok
- Additional shipping discounts may apply
- Eligibility depends on order volume, warehouse location, and operational readiness
Operational requirements include:
- CBT orders must be handed to CBT couriers only
- CBT packages cannot be mixed with other carrier shipments
- Incorrect handling may affect tracking and service protections
CBT is not mandatory for all sellers, but strict compliance is required where it is used.
How Compliant Fulfillment Workflows Are Structured
Fulfillment setups that align with TikTok’s shipping requirements typically include:
- Direct TikTok Shop system connectivity
- Support for TikTok-generated shipping labels
- Warehouse processes aligned with TikTok carrier and handoff rules
- Capacity to scale without manual workarounds
This is primarily a systems and operations issue, not a marketing one.
See how compliant TikTok fulfillment workflows are structured →
Multi-Warehouse Shipping Rules Sellers Should Understand
TikTok applies specific routing logic when multiple warehouses are involved:
- Fulfilled by TikTok (FBT) inventory is prioritized when available
- If not, TikTok selects the closest warehouse with stock
- Orders may be split across multiple warehouses
- Once a shipping label is created, the fulfillment location generally cannot be changed
Understanding this logic helps explain unexpected order routing behavior.
This type of routing behavior is common in multi-channel fulfillment environments where inventory serves multiple platforms simultaneously.
Dispatch and Carrier Handoff Requirements
Even under TikTok-managed shipping:
- Orders should be dispatched within 2 business days
- Packages must be handed to the carrier shown on the label
- CBT orders must be separated and handed to CBT couriers only
TikTok notes that incorrect handoffs or offline self-fulfillment may require corrective action, including order cancellations.
These dispatch rules are common across platform-managed shipping models and are typically handled within structured eCommerce fulfillment workflows.
What Sellers Should Review Before February 25, 2026
Before the deadline, sellers should:
- Review their current fulfillment and shipping workflows
- Confirm system compatibility with TikTok-managed labels
- Ensure warehouse teams understand TikTok-specific handoff rules
- Allow time for testing and operational adjustments
Leaving this until the final weeks increases risk.
Final Takeaway
TikTok’s 2026 shipping changes are operational in nature. Sellers who align their fulfillment workflows early are more likely to transition smoothly and avoid disruption.
For sellers where TikTok is one of several sales channels, understanding how platform-managed shipping fits into a broader multi-channel or omnichannel fulfillment setup is increasingly important.
If TikTok Shop is a meaningful sales channel, understanding these shipping requirements is now essential.